Project Overview

Client: A local home improvement/roofing contractor
Objective: Build trust with potential customers by offering transparent, value-driven content that positions the brand as a reliable and professional service provider. Promo their latest blog that featured tips and tricks for hiring a home improvement contractor

My Role

I created a short-form social media concept designed to educate and convert curious browsers into confident leads. By using a friendly but informative tone, the post gave viewers a simple, actionable framework for choosing a home contractor, while subtly reinforcing why this client is the right choice.

What I Created

• A carousel post titled “3 Questions to Ask Before Hiring a Home Contractor”

• Copy focused on clarity, transparency, and consumer empowerment

• Visuals styled to evoke trust and professionalism, including real project photos (swapped to stock images for purpose of this portfolio)

• A final CTA inviting viewers to book a consultation and to check out the latest blog, emphasizing confidence and ease of process

Strategic Value

• Built brand authority by educating instead of selling

• Aligned with common customer pain points (hidden fees, unreliable contractors)

• Reinforced the client’s differentiators: transparency, experience, and support

• Optimized for Instagram and Facebook, plus called out already posted blog on client site