Project Overview

Client: A home organization and design studio
Goal: Promote a local, in-person workshop and drive registrations through a visually compelling and value-forward social campaign.

My Role

I developed a concept for a branded Instagram post and carousel designed to increase awareness and boost engagement for the workshop. The tone aimed to reflect the client’s calming, minimal brand while delivering clear value to a target audience of busy homeowners and wellness-focused individuals.

What I Created

• A single-image announcement post with event info and a styled home photo

• Copy focused on emotional + functional benefits: clarity, simplicity, and design confidence

• Visuals inspired by Pinterest aesthetics and clean editorial layouts